The music video itself will not have any particular narrative, but will be - through the behaviour of the performer - a protest against social expectations. The use of fire will be throughout the majority of the song as it represents the dislike and ability of the performer to rid of what they dislike to ashes.
The main performer represents someone taking off an artificial facade and attention seeking personality, lying and hiding from family, dressing up into a way which defies who they are as a person, and keeping their opinions to themselves.
The second and antagonistic performer will put out their flame, trying to mute their opinions and ideas.
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